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I've always liked to pride myself on building an ethical business. I give 10% of profits to The Sophie Lancaster Foundation. I researched recycled acrylic and became one of, if not the, first people on the planet to make jewellery using 100% recycled acrylic. I made sure everything used is vegan. I sourced recycled packaging, reached out to suppliers to have them stock recycled options for me.  I'll be honest, at that point I got a little bit too self-congratulatory. I was so pleased with how things had gone that I stopped striving for more. I would look at other...

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